LTA

The Lawn Tennis Association was facing an image problem. Both internally and externally it’s communications were becoming confused and despite a heritage dating back to 1888, people weren’t clear exactly what purpose of the organisation was.

I was asked to design a new identity for the LTA which would ‘force re-appraisal’, and highlight the appeal to a new, primarily younger, audience. The brand strategy work was built around the proposition ‘Tennis Set Free’.